MMResearch
Behaviour Change & Social Marketing Research Consultancy
At MMResearch, we deliver research with depth and purpose. Our evidence-based insights illuminate what truly drives people and informs decisions that matter. We work with health, community, and social sector organisations to design strategies and shape initiatives that make a real impact on public health, wellbeing, and the environment.
Understanding people. Shaping change.
What we do
At MMResearch, we believe the best research starts with the right questions, not a predetermined method.
We draw on a wide range of research approaches, always selecting the one that best uncovers what truly drives your audience's attitudes, behaviours, and decisions. That might mean focus groups, in-depth interviews, or a combination of methods — whatever gets to the insight that matters.
Our clients don't just get data. They get understanding they can act on.
Our clients
We work with government agencies, health organisations, research institutes, and advocacy groups across Australia who are committed to driving positive change in their communities.
Our clients commission us to inform public health initiatives, policy development, and social marketing campaigns across issues including cancer screening, smoking cessation, vaping prevention, and alcohol harm reduction.
What they all have in common is a need to truly understand their audiences. And that's exactly what we help them do.
Recent work
Exploring Sustainability Attitudes
A snapshot of how consumers navigate sustainable purchasing, the factors shaping their decisions, and how to encourage more sustainable choices.