Our People
Meet the
Team
Led by Michael Murphy (Principal & Director), MMResearch is driven by a team of specialist qualitative researchers. Michael oversees all projects, ensuring high-quality research and strategic insights. He is supported by Dr. Barbara Murphy and Dr. Karl Smith (Senior Research Consultants), Alana Fishman and Melody Wolfe (Research Consultants), and Erin Walsh (Research Services Manager), along with a team of casual research assistants as required. Together, we bring deep expertise in behaviour change, social marketing, and public health research.
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A leader in behaviour change and social marketing research, Michael has over 30 years of experience guiding public health campaigns. He has worked extensively with Quit Victoria, Cancer Councils, throughout Australia and Cancer Institute NSW, specialising in smoking cessation, vaping prevention, sun safety, and cancer screening.
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A qualitative research specialist, Melody has played a key role in youth-focused vaping research, cancer screening initiatives, and behaviour change campaigns.
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With over 30 years in psychosocial and behavioural research, Barbara focuses on mental health, chronic disease, and behaviour change interventions.
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Dr Karl Smith is a cultural sociologist with broad research interests. He began working with Michael over 30 years ago.
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Alana Fishman is a clinical psychologist and qualitative social researcher with extensive experience in government, health, and higher education research.
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Erin Walsh provides administrative support to MMResearch, a role that she has been performing for Michael for over 20 years.
