Alana Fishman (BA, BPsychSc(Hons), MPsych(Clin)) is a qualitative social researcher and Psychologist with extensive experience in government, health, and higher education research, having previously worked in Michael’s qualitative team at the Social Research Centre. She has been involved in numerous research projects in the field of cancer screening, having worked with MMResearch on formative and concept testing research for the development of a social marketing campaign for breast, bowel and cervical screening.