Melody Wolfe
Research Consultant
Melody Wolfe is a qualitative researcher with expertise in behaviour change and social marketing research, having joined MMResearch in early 2023. With a Bachelor of Criminal Justice from RMIT University, Melody brings a unique analytical perspective to understanding audience behaviours, motivations, and decision-making processes.
At MMResearch, Melody has played a key role in projects exploring youth vaping, alcohol use, and healthy eating behaviours, as well as messaging and campaign testing for public health initiatives. Her work has included research into teen and young adult vaping behaviours, perceptions of alcohol use, and strategies to promote healthier eating habits.
She has worked with clients such as Cancer Council, Cancer Institute NSW, University of Sydney, SA Medical Health & Research Institute (SAHMRI), and Mental Health Commission WA, conducting one-on-one interviews, paired interviews, and focus groups to provide evidence-based insights that shape public health campaigns and policy development.
Beyond her research role, Melody has extensive experience in event facilitation, customer engagement, and community initiatives, organising local book clubs and still-life drawing sessions. These experiences have strengthened her skills in event management, stakeholder engagement, and public outreach.
Melody is committed to continuous professional development, having completed the Fundamentals of Qualitative Research course through The Research Society in 2023, ensuring she remains at the forefront of best practices in qualitative research methodology.
Her passion for understanding human behaviour extends back to her university years, where she worked with the Bridge of Hope Innocence Initiative, investigating claims of wrongful convictions through interviews with incarcerated individuals and case reviews. She also participated in the Inside Out Prison Exchange Program, gaining first-hand experience in the criminal justice system by studying alongside incarcerated individuals. These experiences have shaped her ability to connect with diverse populations, conduct sensitive, empathetic interviews, and extract rich, meaningful insights.