At MMResearch, we use qualitative research to uncover the attitudes, behaviours, and motivations that shape decision-making. Our goal is to provide deep, evidence-based insights that help organisations create effective behaviour change strategies and social marketing campaigns.

We apply a wide range of qualitative research techniques, selecting the method that best suits each project. This may include focus groups, in-depth interviews, paired interviews, affinity groups, observational studies, or a combination of these approaches. The key is always choosing the right method to unlock meaningful insights.

At its core, qualitative research is about conversation—a way of understanding how people think, feel, and behave. But great research goes beyond simply asking questions. It requires sensitivity, empathy, and the ability to uncover deeper experiences and beliefs. That’s where the expertise of our team makes the difference.